Digital Marketing & Activation Manager

About the role

Our client, a leading FMCG and beverage company, is looking for a Digital Marketing & Activation Manager to spearhead digital execution, create engaging content, grow online communities and support brand and trade activations across its portfolio.

Key responsibilities

• Develop and implement digital activation strategies for multiple brands.
• Manage social media channels including Instagram, Facebook, TikTok, X, LinkedIn and YouTube.
• Create multimedia content that aligns with brand objectives.
• Grow and nurture online communities, driving engagement and audience growth.
• Plan and run digital promotional campaigns and provide digital support for trade, BTL and brand activation activities.
• Oversee paid social campaigns, influencer collaborations and manage relationships with digital agencies.
• Monitor campaign performance, analyse data and deliver insights for optimisation.
• Collaborate closely with Marketing, Sales, RTM teams and external partners.

Required profile

• 5–10 years of experience in digital marketing, brand activation, content marketing or social media management.
• Proven track record of building brands and engaging consumer communities through digital channels.
• Hands‑on experience in content creation and basic graphic design.
• Bachelor’s degree in Marketing, Communications, Media, Business Administration, Graphic Design or related field.
• Experience in FMCG or beverage industry is a plus.

Required skills

• Proficiency with Canva.
• Proficiency with Adobe Creative Suite or similar design tools.