Digital Marketer – Real Estate & Legal Services

About the role

The Digital Marketer will drive YBA Solicitors' online presence across multiple platforms, supporting the promotion of property listings, land sales, leasing, facility management, and legal services. You will create and execute monthly digital strategies that align with business and revenue goals.

Key responsibilities

• Develop and implement monthly digital marketing plans covering property, land, leasing, facility management, and legal services.
• Maintain a weekly content calendar and ensure consistent posting on Instagram, Facebook, X/Twitter, LinkedIn, TikTok, WhatsApp Business, and other approved channels.
• Coordinate creation of flyers, graphics, videos, adverts, brochures, and other digital assets with designers and vendors.
• Collaborate with business unit managers to produce accurate service‑specific content.
• Monitor post performance, lead generation, and engagement metrics; recommend optimisation.
• Stay updated on emerging digital marketing trends and propose innovative tactics.

Required profile

• Mid‑level professional with at least 48 months of digital marketing experience.
• Strong understanding of real estate and legal service offerings.
• Ability to work closely with multiple internal teams and external vendors.

Required skills

• Social media management (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, WhatsApp Business)
• Content calendar planning
• Digital analytics and performance monitoring