Content Strategist

About the role

Zayith Food Company is looking for a creative Content Strategist to shape and execute its digital storytelling across social platforms. You will translate business goals into engaging short‑form video and visual assets that drive brand awareness and conversions.

Key responsibilities

• Develop monthly content themes, campaigns and pillars aligned with marketing objectives.
• Research trends on TikTok, Instagram, Facebook and YouTube and propose new formats.
• Conceptualise, script, shoot, direct, edit and produce short‑form videos for Reels, Shorts and other channels.
• Create supporting graphics, carousels and promotional creatives as needed.
• Ensure all content meets brand standards and is optimised for each platform.
• Monitor performance metrics (reach, engagement, watch time, conversions) and adjust strategy accordingly.
• Support campaign assets, paid‑media creatives, event coverage and content‑driven activations.

Required profile

• OND in Marketing, Communications, Mass Communication or related field.
• 2‑4 years of experience in content creation, strategy or social media.
• Strong storytelling ability and visual composition skills.

Required skills

• CapCut
• Adobe Premiere Pro
• Canva