Cinema Marketing Lead

About the role

Filmhouse Cinemas Limited is seeking a dynamic Cinema Marketing Lead to drive footfall and brand awareness across its cinema locations. You will own the end‑to‑end marketing strategy, from digital campaigns to on‑site promotions, ensuring consistent brand messaging.

Key responsibilities

• Develop and execute integrated marketing and communication strategies to increase cinema attendance.
• Manage the annual marketing budget and allocate resources efficiently.
• Design and launch media plans for promotional events, ensuring timely delivery within budget.
• Build and maintain relationships with media partners and oversee PR activities.
• Create localized in‑cinema marketing assets for each venue.
• Collaborate with retail teams to promote merchandise and concessions.
• Produce and distribute promotional materials and campaign assets.
• Partner with local businesses, sponsors, and external agencies to amplify marketing efforts.
• Analyze consumer behavior, develop personas, and identify new market segments.
• Support planning and execution of special events such as premieres and film exhibitions.
• Track campaign performance and report revenue impact to senior management.

Required profile

• Bachelor’s degree in Marketing or a related field.
• Minimum 6 years of relevant marketing experience, preferably in entertainment or retail.
• Proven ability to lead teams and manage complex projects.
• Strong analytical mindset with excellent communication skills.

Required skills

• Web analytics
• Google Ads