Chief Marketing and Business Development Officer

About the role

The Chief Marketing and Business Development Officer will lead the creation and execution of marketing, digital growth and commercial strategies for Africa Diaspora Corporation (ADC) and its flagship platform, DiasporaHub. This senior role focuses on driving qualified leads, expanding user acquisition and building strategic partnerships across Nigeria, Africa and key international diaspora markets.

Key responsibilities

• Develop and execute marketing, digital growth, and commercial development plans for ADC and DiasporaHub.
• Generate qualified leads and increase DiasporaHub user base through campaigns, community engagement, referrals and market partnerships.
• Identify, negotiate and manage strategic partnerships and service provider opportunities, overseeing the full prospect lifecycle from contact to onboarding.
• Build ADC’s brand and market presence across Nigeria, Africa and international diaspora markets.
• Manage sales and partnership pipeline, CRM records, campaign budgets and performance reporting, adjusting activities based on measurable results.
• Collaborate with regional representatives and diaspora ambassadors to create market‑specific campaigns and business opportunities.

Required profile

• Bachelor’s degree in marketing, business administration, communications, economics or a related field.
• 5–10 years of experience in marketing, business development, growth or partnership roles with a proven record of delivering measurable business results.
• Demonstrated success in acquiring customers, converting leads, securing partnerships or generating revenue.
• Strong communication, negotiation, relationship management and analytical abilities.
• Existing networks or experience engaging African diaspora communities in the UK, US or Canada is highly desirable.

Required skills

• Digital marketing
• CRM management