Category Manager – Emerging (NPD, Mortar & RMX)

About the role

The Category Manager – Emerging will translate brand strategic plans into market‑winning actions, lead marketing communications and drive brand equity, market share and profitability across the assigned sub‑portfolio.

Key responsibilities

• Develop and implement marketing communications strategies in partnership with the Commercial Team and external agencies.
• Define brand communication plans, select media mixes and oversee creative development and approvals.
• Drive market share and volume growth through promotion planning, trade marketing collaboration and regular market visits.
• Monitor competitive activity, market trends and pricing to ensure alignment with brand positioning.
• Manage the advertising budget, media briefs and agency billing while ensuring cost control.
• Lead new product development projects and ensure sustainable profitability for the brand.

Required profile

• 3‑5 years of brand or marketing experience, preferably in FMCG or telecom.
• Proven ability to design and execute brand strategies and marketing communications.
• Strong project management, commercial and financial acumen.
• Excellent cross‑functional stakeholder management, especially with sales, trade marketing and external agencies.
• Professional degree in a relevant field; marketing certification is a plus.