Area Sales Supervisor - South West

About the role

BIC is looking for an energetic Area Sales Supervisor to lead its sales team across the South West region of Nigeria. You will be responsible for driving sales growth, managing distributor relationships, and ensuring product availability in the assigned territories.

Key responsibilities

• Achieve sales and gross profit targets for the assigned territory and product categories.
• Coach, monitor and evaluate the performance of Sales Representatives through field visits and regular reviews.
• Design and optimise route plans to maximise outlet coverage and efficiency.
• Increase numeric and weighted distribution while identifying new sales opportunities.
• Maintain strong relationships with internal stakeholders and external customers, including wholesalers and distributors.
• Oversee promotion execution, merchandising, visibility, and new product launches.
• Ensure stock availability, order generation, delivery follow‑up and cash collection.
• Track competitor pricing and market activities, providing insights to the Regional Sales Manager.
• Conduct territory performance reviews and implement corrective actions as needed.

Required profile

• Previous experience in FMCG sales or business development.
• Proven experience leading a team of sales representatives.
• Track record of meeting sales, distribution and coverage targets.
• Strong understanding of territory management, route planning and distributor handling.
• Excellent commercial, negotiation and analytical abilities.
• Effective communication and relationship‑building skills.
• Self‑driven, organised and comfortable working independently in a field‑based environment.

Required skills