Area Sales Supervisor - Kano

About the role

BIC is looking for an Area Sales Supervisor to lead its sales team in the Kano region. You will be responsible for driving sales growth, managing distribution, and ensuring the successful execution of promotions for BIC’s portfolio of products.

Key responsibilities

• Achieve sales and gross profit targets for assigned categories and territory.
• Coach, monitor, and evaluate the performance of Sales Representatives through field visits and regular reviews.
• Design and optimise route plans to maximise outlet coverage and territory efficiency.
• Identify new sales opportunities, increase numeric and weighted distribution, and acquire new outlets.
• Maintain strong relationships with wholesalers, distributors, and internal stakeholders.
• Oversee promotion execution, merchandising, product launches, stock availability, order generation, delivery follow‑up and cash collection.
• Track competitor pricing and market activities, providing insights to the Regional Sales Manager.
• Conduct regular territory performance reviews and implement corrective actions as needed.

Required profile

• Previous experience in FMCG sales or business development.
• Proven track record of leading a team of sales representatives.
• Demonstrated ability to meet sales, distribution and coverage targets.
• Strong commercial, negotiation and analytical skills.
• Excellent communication and relationship‑building abilities.
• Self‑driven, organised and comfortable working independently in a field‑based environment.
• Willingness to travel extensively within the assigned territory.

Required skills

• Territory management and route planning.
• Distributor/wholesaler management.
• Data analysis and problem‑solving.