Social Media Manager – Content & Community Lead

About the role

We are looking for a dynamic Social Media Manager to lead our digital presence in Lagos. You will shape strategy, create high‑impact content, and grow an engaged community that drives brand advocacy and conversions.

Key responsibilities

• Develop and execute an end‑to‑end social media strategy aligned with business and marketing goals.
• Maintain a conversion‑focused content calendar and oversee production of visual and written assets.
• Script, direct, and edit short‑form video content for platforms such as Reels and TikTok.
• Manage community interactions, turning passive followers into brand advocates and handling PR opportunities.
• Track, analyze, and report weekly/monthly performance metrics to continuously optimize content pillars.
• Plan and run social media campaigns for product launches, events, and partnerships in collaboration with design and growth teams.

Required profile

• 2‑3 years of proven experience as a Social Media Manager, Digital Content Strategist, or similar role.
• Portfolio demonstrating measurable campaign outcomes and managed accounts.
• Deep expertise in native platform analytics, social listening tools, and scheduling platforms.
• Strong proficiency in content design and video editing.

Required skills

• Canva
• CapCut