Senior Social Media Manager

About the role

FMR Agency is looking for a Senior Social Media Manager to lead its social media team in Lagos. You will shape the brand’s online presence, drive audience growth and ensure consistent messaging across all digital channels.

Key responsibilities

• Lead, supervise and mentor the Social Media Team to deliver high‑quality content and campaigns.
• Develop and implement comprehensive social media and online branding strategies aligned with business objectives.
• Manage brand voice, messaging and consistency across all digital platforms.
• Drive audience growth, engagement and community development through innovative campaigns.
• Analyze performance metrics, identify improvement opportunities and provide strategic recommendations.
• Oversee content planning, calendars and multi‑channel campaign execution.
• Manage paid social campaigns, influencer partnerships and community engagement initiatives.
• Monitor industry trends, competitor activities and emerging platforms to keep the brand relevant.
• Collaborate with marketing, design, content and product teams for cohesive communication.
• Support brand reputation management and respond to online engagement challenges.

Required profile

• Minimum HND in Marketing, Communications, Business Administration or related field.
• 3–5 years proven experience managing social media and online branding for established brands.
• Experience in telecommunications, banking, technology, FMCG or similar industries.
• Track record of increasing brand visibility, audience engagement and business impact.
• Leadership experience managing creative or social media teams.
• Strong analytical, data‑driven decision‑making and problem‑solving abilities.

Required skills

• Strong understanding of social media management platforms and analytics tools.
• Expertise in paid advertising, content strategy and digital trends.
• Excellent written and verbal communication.
• Ability to interpret performance data and translate insights into actionable strategies.