Senior Brand Strategist

About the role

The Senior Brand Strategist will lead the creation of brand, campaign and communication strategies for our client accounts. You will translate client briefs into clear strategic frameworks and guide creative teams to deliver impactful brand experiences.

Key responsibilities

• Lead development of brand, campaign and communication strategies for client accounts.
• Translate client briefs into strategic frameworks and creative directions.
• Conduct in‑depth research, including consumer insights, cultural trends, market analysis and competitor reviews.
• Develop brand positioning, messaging architecture and narrative frameworks.
• Collaborate with Creative, Digital, Media, PR and Client Service teams to ensure strategic alignment.
• Guide and review creative output to maintain consistency with strategic direction.
• Support pitch processes with strong strategic thinking and storytelling.
• Analyze campaign performance and provide insights for future optimization.
• Develop and maintain strategic tools, templates and frameworks.
• Stay ahead of industry trends and cultural shifts to elevate strategic output.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• 4–7 years of experience in advertising, brand strategy or communications planning.
• Strong experience within an advertising agency environment.
• Proven portfolio demonstrating strategic thinking across campaigns and brands.
• Solid understanding of integrated marketing communications and digital ecosystems.
• Ability to translate data and insights into clear, actionable strategies.
• Excellent presentation, storytelling and communication skills.

Required skills

What we offer

• Competitive salary (NGN 500,000 – 800,000 per month).
• Opportunity to work with leading brands in Lagos.
• Collaborative and creative work environment.