Growth Lead

About the role

Swapto is seeking a Growth Lead to own and drive the next phase of user and transaction growth. This full‑time remote position will develop and execute measurable strategies across acquisition, activation, retention and revenue for a fast‑growing fintech and crypto platform.

Key responsibilities

• Define and own the overall growth strategy covering acquisition, activation, retention and revenue.
• Build and scale community‑led, affiliate, referral, creator and partnership acquisition channels across African Web3 and fintech ecosystems.
• Design growth programs, incentives and campaigns that generate qualified users and transaction activity.
• Run structured growth experiments across product, marketing and distribution, turning results into repeatable processes.
• Collaborate with Product, Engineering and Design to improve onboarding, activation, conversion and the overall customer journey.
• Establish and monitor key metrics such as CAC, activation, conversion, retention, transaction frequency, volume and LTV.
• Develop attribution and reporting systems to evaluate channel performance and economics.
• Manage and optimise paid digital acquisition channels where appropriate (social, search, email, retargeting).
• Design retention and lifecycle initiatives that increase repeat transactions and long‑term value.
• Recommend growth budgets and allocate resources to the highest‑performing channels.

Required profile

• Strong experience in growth, user acquisition or growth marketing within crypto, fintech, payments or other high‑growth digital products.
• Proven track record of designing and executing initiatives that delivered measurable user, revenue or transaction growth.
• Deep understanding of community‑led growth, affiliate programmes, referral systems and creator/KOL partnerships.
• Ability to use data to evaluate acquisition channels, conversion funnels, retention and customer behaviour.
• Experience running structured experiments and translating results into scalable strategies.
• Excellent analytical skills and comfort with analytics platforms, dashboards and spreadsheets.
• Ability to work cross‑functionally with product, engineering, marketing, operations and design.
• Independent, early‑stage mindset with capacity to move between strategic thinking and hands‑on execution.