Digital Media Officer – Social & Content Specialist

About the role

We are looking for a proactive Digital Media Officer to drive our online presence across social platforms and the company website. You will create engaging content, manage paid campaigns, and ensure timely handling of digital enquiries to support our sales pipeline.

Key responsibilities

• Create, design, schedule and publish brand‑aligned posts on LinkedIn, Instagram, Facebook and X, delivering 4‑5 posts per week.
• Maintain and update the company website using a CMS, including service pages, blogs, news, contact forms and enquiry routing.
• Plan, launch and monitor paid digital campaigns on Meta Business Suite, LinkedIn Ads and Google Ads.
• Apply SEO best practices to website content, captions, blog posts and service pages to improve visibility.
• Respond to digital enquiries within one hour during business hours and forward qualified leads to the sales team.
• Keep a live digital lead tracker with source, status, assigned officer and outcome.
• Produce weekly and monthly analytics reports on reach, engagement, leads, campaign performance and website traffic.
• Capture basic photo/video material and produce short‑form videos, reels, carousels, infographics and banners.

Required profile

• BSc/HND in Marketing, Mass Communication, Digital Media, Communications or a related field.
• 2‑3 years of hands‑on experience in digital marketing, social media management, content creation or website administration.
• Strong copywriting ability with a professional, on‑brand tone.
• Demonstrable portfolio of managed pages, produced content, campaigns or reports.

Required skills

• Canva or Adobe Express for graphic design.
• CapCut or Premiere Rush for basic video editing.
• WordPress (or similar CMS) for website updates.
• Meta Business Suite, LinkedIn Ads and Google Ads for paid campaigns.
• Google Analytics and Google Business Profile for performance tracking.
• SEO and keyword‑driven content strategy.