Digital Marketer / Social Media Manager

About the role

We are looking for a creative Digital Marketer and Social Media Manager to lead our online presence for a fashion‑focused retail brand. You will shape and execute social strategies that showcase collections, engage audiences, and drive sales across key platforms.

Key responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals and seasonal campaigns.
• Create, schedule, and publish high‑quality content such as Reels, TikToks, photos, carousels and Stories.
• Manage daily community interactions, responding to comments and direct messages while maintaining a premium brand voice.
• Plan, launch and optimise paid social campaigns on Meta and TikTok to increase traffic, engagement and conversions.
• Identify and collaborate with fashion influencers, micro‑influencers and brand ambassadors.
• Coordinate with design, photography and production teams for shoots, lookbooks and product imagery.
• Monitor trends, competitor activity and platform algorithm changes, adapting tactics as needed.
• Analyse performance metrics using Meta Business Suite, Google Analytics and TikTok Analytics, delivering regular reports and insights.
• Support e‑commerce traffic generation and contribute to email/SMS marketing efforts.
• Assist with website updates, basic SEO and cross‑channel promotions.

Required profile

• Bachelor’s degree in marketing, communications or related field (or equivalent experience).
• 2–5 years of proven experience managing social media for fashion, lifestyle, beauty or retail brands.
• Strong portfolio demonstrating growth and successful campaigns on Instagram and TikTok.
• Deep understanding of current fashion trends in the Nigerian/African and diaspora markets.
• Excellent visual storytelling and copywriting abilities.
• Data‑driven mindset with the ability to track KPIs and optimise campaigns.

Required skills

• Canva
• CapCut
• Adobe Lightroom
• Adobe Premiere
• Meta Ads Manager
• TikTok Ads platform
• Meta Business Suite
• Google Analytics
• TikTok Analytics