Digital Marketer – Social Media & Content Specialist

About the role

We are looking for a proactive Digital Marketer to drive our social media presence, create engaging video and visual content, and support lead generation for our manufacturing business. The role involves managing multiple platforms, interacting with customers, and collaborating with industry influencers.

Key responsibilities

• Oversee daily operations, content scheduling, and engagement on Facebook Business Page and VIP customer groups.
• Develop, shoot, edit, and publish video content for TikTok and host live sessions on Facebook and TikTok.
• Identify and manage relationships with industry Key Opinion Leaders (KOLs).
• Produce marketing copy, graphics, and videos for YouTube, LinkedIn, and other digital channels.
• Track key metrics and provide insights to optimise campaign performance and audience growth.

Required profile

• Bachelor’s degree in Marketing, Communications, Media Studies or related field.
• Minimum 3 years of proven digital marketing experience in industrial equipment or related sectors.
• Excellent written and verbal English communication skills.
• Professional demeanor suitable for live video presentations and KOL engagements.
• Completed NYSC with full discharge certificate.

Required skills

• Facebook Business Suite
• TikTok content creation, editing and publishing
• LinkedIn and YouTube marketing
• Canva
• CapCut
• Adobe Suite basics