Social Media & Digital Marketing Manager

About the role

We are looking for a dynamic Social Media & Digital Marketing Manager to lead our online presence and drive digital growth for BashleeNG, a construction company based in Lagos. You will develop strategies, create engaging content, and generate leads across multiple platforms while ensuring the brand reflects our professional image.

Key responsibilities

• Develop and implement social media and digital marketing strategies aligned with business objectives.
• Manage all company social media accounts, maintaining a consistent and professional brand voice.
• Create and schedule engaging graphics, videos, project showcases, industry insights, and promotional materials.
• Plan and maintain content calendars for all digital channels.
• Monitor trends, identify engagement opportunities, and improve brand visibility.
• Run digital advertising campaigns, track performance, and optimise spend.
• Generate and nurture leads through various digital channels.
• Analyse website and social media metrics, delivering regular performance reports.
• Collaborate with engineering and business development teams to translate technical information into compelling content.

Required profile

• Bachelor’s degree in Marketing, Mass Communication, Business Administration or a related field.
• 3–4 years of proven experience in social media management and digital marketing.
• Strong copywriting, communication, and analytical skills.
• Ability to work independently and as part of a multidisciplinary team.

Required skills

• Proficiency with Canva and Adobe Creative Suite.
• Experience using Google Analytics, Meta Business Suite, and Google Ads.