Dealer Manager

About the role

We are looking for a Dealer Manager to lead and expand our dealer network in Lagos Island. The role combines field visits, strategic planning and close collaboration with the regional sales team to ensure dealers meet sales targets and uphold brand standards.

Key responsibilities

• Identify, recruit and onboard new dealers within the assigned territory.
• Monitor dealer performance against sales targets and key performance indicators.
• Develop and implement dealer sales strategies to increase product penetration.
• Provide training and ongoing support on product knowledge, pricing and promotional activities.
• Conduct regular market visits to assess dealer operations, branding and compliance.
• Resolve dealer‑related issues promptly to maintain strong business relationships.
• Analyze sales data to uncover growth opportunities and address concerns.
• Prepare and submit periodic reports on dealer performance, market trends and competitor activities.
• Enforce adherence to company policies, pricing structures and ethical standards.

Required profile

• Strong negotiation and relationship‑management abilities.
• Good knowledge of distribution networks and dealer operations.
• Experience in sales planning, forecasting and market analysis.

Required skills

• Proficiency with Microsoft Office tools.